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Almost everybody is talking about how the global economy downtown has caused great impact to their businesses or to their jobs. Most if not all of the companies are cutting back on their spending and even on investment.

But one of the famous companies is going against the flow during this global economy slowdown. This daring company is a household-known soft-drink company called Pepsi. It is reported that Pepsi has spent an unbelievable $10 million dollar for their new logo design.

The intention is to revamp their entire product range’s images as part of their $1.2 billion campaign. The huge amount of money is going to cause people to raise their eye-brows after hearing the news. Wow, the latest Pepsi logo costs $10 million dollars to produce. It seems like this is one of the most expensive logos ever designed.

 The new Pepsi logo looks very simple which has two circles with a little wavy line and nobody could ever believe such a simple logo design would cost $10 million dollars. I agree that a great logo doesn’t have to be complex because a simple logo could give people a long-lasting impression than a complicated one.

In fact, a simple logo design could cost less than a hundred buck if it were to be designed by a decent and low-cost design online shop such as LogoVale.com. 

Anyway, you can see how Pepsi’s logos have changed over time by watching the video clip below. It shows the recycled version of an old Diet Pepsi logo from the 80s and then we come to the motif of the logo.

Enjoy watching the Pepsi Logo Design Evolution video clip!